PESTLE Analysis for Dialog Axiata

PESTLE Analysis for Dialog Axiata Dialog Telekom PLC (The Company) operates Sri Lankas largest and fastest growing telecommunication network Dialog GSM. Dialog Telekom is one of the largest companies listed under the Colombo Stock Exchange. It is a subsidiary of the Axiata Group Berhad. Due to Dialog the Sri Lankan mobile industry has achieved new heights and has come at par with the developed world. The telecom company operates 2G, 3G and 3.5G mobile services, supporting the current trends in mobile internet and multimedia services, as well as international roaming. Dialog Telekom accounts for more than 50% of Sri Lankan mobile phone subscribers. Along with the mobile telecommunication business Dialog Telekom operates a wide portfolio of international telecommunication services including retail and wholesale international voice and data services. Dialog Broadband Networks Pvt. Ltd. (DBN) is an owned subsidiary of the Company, and is an important player in Sri Lankas ICT infrastructure sector. DBN was also the first service provider in Sri Lanka to introduce high-speed broadband internet services based on Wi MAX technology. Dialog Television Pvt. Ltd. (Dialog TV) is another subsidiary of Dialog Telekom PLC. It operates Dialog Satellite TV, a Direct-to-Home (DTH) Satellite TV service. Dialog TV supports a wide range of international and local television channels. Regarding the structure of the company, Dialog Telekom Ltd. has got a Hybrid structure which is a combination of Matrix structure as well as Modular structure. As in each Strategic Business Unit (SBU) works independently and every function of each SBU has communication linkages with one another. Top down as well as bottom up communication is available and it uses worldwide resources and technologies. MICRO ANALYSIS THROUGH SWOT Analysis (S)trengths Dialog has the first mover advantage of GSM technology in Sri Lanka. Due to its strong infrastructure it has got one of the best and far reaching mobile telecommunication coverage. Relationship with a telecommunication tycoon in the same region; Telekom Malaysia Group. Extension in collaborations maintaining good relations with other Telecom companies has enabled Dialog to have a global approach with services such as and Satellite Coverage high roaming. Dialog Telekom has got a very aggressive marketing strategy which enables it to have a good and stable Brand Equity. Companys financial analysis proved excellent stability in financial statements regarding investments. Strong Public Relationship that has been built up over the years. Expanded CSR initiatives increased the social value of the firm. High quality technical innovations has made dialog market leader in Sri Lanka. Constant rise in the share prices has gained the confidence of the investors leading to value increment. Strong distribution network spread throughout the entire island.. Well managed customer care support techniques has increase the level of customer satisfaction. Wide variety of products. Management Team is efficient and hard-working. High level of corporate business knowledge retention through low employee turnover (W)eaknesses Though the investment on advertising and value addition through technical innovation is high, there is no clear aim and idea of a broader market Poor performance as on ISP. Compared to its competitors Dialog lags behind in innovations related to pricing strategies. The head office in Colombo is of a distributed nature due to non-expandability of the current location. The level of motivation of internal employees is decreasing. Due to the rapidly growing customer base the trends in Quality of Service are going down by the day. In the front-office employee turn-over is high. (O)pportunities Telecom is one of the fastest growing sectors in Sri Lankas 19.5million people As per estimations 4.5million users would have mobile phones by the end of 2006 The communication industry is growing rapidly. Fixed line penetration is low. The approval and acceptability of the Value Added Services (VAS) by the users has increased the probability and success of any new VAS initiative. The strategic partnership of Dialog Telekom with Vodafone UK. Dialog has got the potential to gain benefits of Value Chain Convergence. Technology advancements especially in mobile multimedia technologies and the advent and use of the next 3G mobile communications. (T)hreats Strongest Competitor of Dialog, the Mobile wing of fixed line telecom giant SLT is focused on cost-cutting strategy through its low cost pre-paid products in the market. Rapid changes in the political, social and economic conditions as well as the laws and regulations. Changes in currency exchange rates and high inflation which is inversely affecting the global business. Rapid change in customer preferences and their growing needs due to high level of customer awareness. Constant changes in technology. Dialog had to switch off all base station in northern-province during the last few months due to military operations by the Sri Lankan Govt. forces. Thus there is an uncertainty due to the growing counter terrorist campaigns. PESTEL Analysis (P)olitical Sri Lanka has very positive foreign investment policies. However though Sri Lanka identified importance of liberalization early as in 1977, due to political interventions bureaucratic attitudes inherited from colonial reign and poor governance, the country as a whole and specifically the industry has not grown as it was foreseen at the time of liberalization. During the past two decades, terrorist activities have remained constant as well. (E)conomical Unstable macro-economic environment and trade policy regime has a negative impact on the industry. The fall of the exchange rate over the years happened on a gradual pace. Since the inception of liberalization policy it has undergone massive reforms in this sector. However Sri Lanka lags dynamics incorporated by India to attract foreign direct investments. The attitude towards foreign direct investments needs to be improved. (S)ocio-Cultural Sri Lanka has better social conditions for example literacy rate is high, infant mortality rate is low and life expectancy is long. The country also has an educated and trainable work force. Nevertheless Sri Lankans inherit a bureaucratic attitude from the colonial administration that results in inefficiencies and discrimination. (T)echnological Sri Lanka depends on technology transfers from foreign direct investments. However TRCSL encourages local research and development. The country comparatively has not performed well enough to adapt technological changes on a timely manner. For example the shift from analogue to digital and the adoption of CDMA technology materialized in a slow pace. (E)cological (L)egal TRCSL the regulatory body takes up multidimensional roles. It ensures fair enforcement of Govt. policy, hold operators accountable for performance, address consumer issues, monitor changing industry needs and provide feedback to the policy making units. However TRCSL has been criticized over the years for information asymmetry, inefficiency and discrimination. Porters Five Forces 1. Threat of New Entrants Indias Bharti AIRTEL has got the fifth mobile operator license in Sri Lanka As per TRCSL, no more licenses would be awarded Thus it creates an entry barrier for all others to the market 2. Bargaining Power of Customers Consumer protection groups are almost non-existing As compared to the west, consumers are not that strong in their demands Quality standards and supports are comparatively not major concern if they exist at a basic level Low switching costs Customers are highly cost conscious 3. Threat from Substitutes Almost negligible Alternatives are fixed line and the more recent CDMA connectivity This is a much smaller market as compared to the huge total market 4. Bargaining Power of Suppliers Local and International suppliers for Dialog Depends on SLT, MTT and a few other VSAT operators to access the national backbone Thus these particular suppliers are extremely powerful Acquisition of MTT and the creation of the new subsidiary known as Dialog Broadband Network 5. Rivalry Among Competing Firms Very high competition with constant pricing wars Dialog certainly has an edge because of their Value Added Services and differentiation strategy and the huge customer base Value Added Services are becoming very popular among the consumers Strategic Groups Adopted by the Company Dialog strategies are visible in the companys corporate, business and functional levels. They have already diversified their business across many areas during the last few years. For instance, by acquiring MTT, Dialog managed to strengthen its transmission backbone. Also recent past it has acquired CBNSAT, a satellite TV transmission company, and DERANA TV Channel with a long term objective of a value chain convergence. In addition to reach the customer, Dialog has created many alliances with other business corporations. Cargills-Dialog alliance to allow Cargills customers to settle Dialog bills is just one such example. The business plan is formulated at the beginning of the year considering main objectives of the company. The progress of each project is monitored in a monthly basis through different strategic committee meetings. On the other hand, Dialog tries to introduce latest technologies into the market considering global mega trends through its comprehensive Research and Development wing. Among them, the Dialogs initiative to setup the Dialog Research Lab at the University of Moratuwa is of importance because it effectively enabled Dialog to provide tailor made solutions to the local market. Nokia phones with Sinhala language support and Tsunami warning system for mobiles are just to name a few such examples. These technology initiatives can be considered as a strategy used to capture the market by effectively staying ahead from the competition in the technology and innovation sphere. Structure The Companys business and operations are managed under the supervision of the Board of Directors comprising of 5 non-executive directors and 1 executive director. The Board has the power to appoint executive directors including the CEO. Divisional structure can be identified in company level but performances of the divisions are measured through different strategic committees. Systems Apart from the technical backbone, Dialog uses several systems to execute their business strategies successfully. For example- SAP ERP (Enterprise Resource Planning) This was launched in 2006 January to integrate identified key process in the company. CCBS (Customer Care Billing System) Currently existing billing system is going to be migrated into a new system to provide more customer centric services. HRIS Used for Human Resource Management and all the day to day functions are carried out through this system. Style The management style always depends on targets and objectives. Strict deadlines are imposed while performance and progress are very closely monitored at all levels of the organizational structure. Rewards and benefit schemes are in line for the top performers and better achievements. All the employees will have a number of recreational opportunities such as trips, get-together, sports etc. to take some time off from busy work schedules. Staff The Company currently employs a workforce of 2500 who in turn are considered pivotal to the organizations growth and success. Annual manpower planning and recruitment is carried out in parallel with the business plan preparation. The capabilities required by potential employees are based on the requirements of the business plans applicable to respective departments of the company in any given year. Recruitment to the Company is governed by several policies. The core policy on filling vacancies spells out the Companys intention to attract the best with the aim of exploiting the individuals potential while providing career development opportunities irrespective of communal or gender differences. 7% of the total HR cost is devoted to training and development. The training needs for individuals and teams are identified from the competency requirements arising from the Companys business plan and employees annual performance review. Subordinate Goals All individuals with different backgrounds, different ethnics and nations are teamed up and driven towards a common set of goals and objectives at Dialog Telekom. The company has been successful in focusing the entire team towards a single vision by incorporating all individuals goals and personal objective together. Skills Dialog team consists of number of individuals with distinctive capabilities and competencies from top to bottom. Dialog is proud to have a very energetic and talented CEO in the caliber of Dr. Hans Wijesuriya. In addition to that Dialog is served by a team of top class individual in the Sri Lankan industry with lot of talent and exposures. Different Strategies Adopted by Dialog Telekom Corporate Strategy Considering the current performance, the key success factors and the SWOT analysis the directional strategy alternatives would be the following Growth strategy to expand the activities of Dialog Telekom further would be the first alternative. Since the current product lines have real growth potencial concentration of resources on those would be ideal. In concentration Dialog Telekom can follow the vertical growth strategy to take the benefit of the value chain convergence opportunity that is existing in Sri Lankan context. Stability strategy to continue with current activities without any changes to the direction would be the second alternative. Here Dialog Telekom can utilize pause/proceed with caution strategy to have only incremental improvements while the weaknesses stated are overcome. It can use this time to stabilize the organization due to the changes took place due to multiple strategies it adopted earlier such as acquisitions and investing on innovative developments, which will help to get back the loosing internal employee motivation. The first alternative will move Dialog Telekom further away from the competition and create a monopoly temporarily for converged industries of telecommunication, content, media and retail. However unfocused highspeed growth to capture the market without stabilizing the existing acquisitions can disassemble everything. The second alternative will give Dialog Telekom and its employees much needed breathing space. The recommendation would be to implement the second alternative initially to stabilize the organization without any other drastic change in the direction. And after some time they can adopt their long term beneficial value chain convergence option depicted in first alternative. Business Strategy The business strategy alternatives available for Dialog Telekom to improve the competitive position in the industries it operates would be The first alternative for the competitive strategy would be to improve on the current strategy of differentiation. It can improve this by having unique Value Added Services for each of its current strategic business units DBN, CBNSAT and Dialog Telekom itself. This can improve the customer loyalty and thereby can charge a reasonable premium rate than competitors. Second alternative which Dialog Telekom can try to implement is cost leadership to overcome the threat of lower rates provided by competitors, Mobitel. Since the VAS are less in Mobitel the switching from Dialog to Mobitel is not much in urban people who use these VASes. But people who are using purely as a voice/sms only are shifting as most of them are cost conscious and there is not much of a difference in coverage. Hence if Mobitel improves on its VASes it would become a serious threat at a stage at which only the rates would decide the attraction of that segment of the market. Typically the differentiation strategy is more likely to generate higher profits than low cost strategy. However differentiation strategy implementation may involve higher investment than low cost strategy. Competitive scope is an important factor when considering competitive strategies. The recommended alternative depends on the competitive scope in this situation. Considering both alternatives and the pros and cons of each most ideal would be to have culmination of both differing from the segment of the market. Dialog Telekom should have a focused differentiation strategy in the market where people are valuing the VASes and cost focus in the market where usage is purely for voice/SMS. Simultaneously Dialog Telekom should look at strategic alliances as a corporate strategy to gain competitive advantage by working with other organizations. Currently they have stated this with some banks and some supermarket chains as mentioned earlier. However this can be vastly improved to include alliances with insurance companies, stock brokers, popular food chains etc.

Friendship Among Children

Friendship among children Establishing friendships is an important developmental goal of early childhood. Friendships established during the preschool years create valuable contexts to learn and practice skills essential to children’s social, cognitive, communicative, and emotional development (Berndt & Keefe, 1992). Through interacting with friends, children learn the give and take of social behavior in general. They learn how to set up rules, how to weigh alternatives and make decisions when faced with dilemmas.They experience fear, anger, aggression and rejection (Hartup, & Stevens, 1999). Friendships also benefit children by creating a sense of belonging. Through friendships and belonging to a group, children improve their sense of self-esteem. The support of friends help children cope with troubling times and through transition times – moving up to a new school, entering adolescence, dealing with family stresses, facing disappointments.In addition, successful frien dships in early childhood contribute to children’s quality of life and are considered important to life adjustment. Friendships are not just a luxury; they are a necessity for healthy psychological development. During the elementary school years children generally choose friends who are similar to themselves and who share their interests. At this age children become increasingly group-oriented; the most well-liked children are those who can manage social relations within a group and think of activities that are fun.Research shows that children with friends have a greater sense of well-being, better self-esteem and fewer social problems as adults than individuals without friends (Hartup & Stevens, 1999). On the other hand, children with friendship problems are more likely than other children to feel lonely, to be victimized by peers, to have problems adjusting to school, and to engage in deviant behaviors (Rose & Asher, 2000). Children who were completely isolated and had no f riends would go into depression as they made their way through the teenage years.Belonging to a group, whether a sports team, school club, or a class project, they all provide a sense of belonging and is not just a means for exclusion. Between the ages of 10 to 12 cliques form; as children mature and rely less on their parents for guidance, they turn to their peers (Ladd, 1990). Groups become more single-gender; girls usually have more intimate and supportive relationships with their friends than boys do. Their play roups reflect this difference; boys tend to associate with peers in large groups centered on sports while girls are more likely to be involved in small groups and spend more time in personal conversation. Girls' friendship groups are usually smaller and more exclusive than boys' during childhood, and then in adolescence the situation reverses (Rose & Asher, 2000). Groups are a naturally occurring phenomenon. Some kids, who care about belonging to a certain group, suffer from feelings of rejection if they are not included and can become victims of  teasing and bullying.When cliques turn aggressive they may become gangs. Overall, the concepts of friendship and the behaviors associated with friendship change as children develop. It’s based largely on companionship. Learning how to behave socially with other kids and becoming part of a group helps the child build a strong connection between his friends. ‘ Work Cited * Berndt,TJ & Keefe, K (1992) Friends' influence on adolescents' perceptions of themselves in school. In DH Schunk & JL Meece (Eds. )  Student Perceptions in the Classroom  (pp. 1-73). Hillsdale NJ: Erlbaum * Hartup, WW & Stevens, N (1999) Friendships and adaptation across the life span. Current directions in psychological science. 8, 3, 76-79. * Ladd, GW (1990) Having friends, keeping friends, making friends, and being liked by peers in the classroom: Predictors of children's early school adjustment? Child Development, 6 7,1081-1100. * Rose, AJ ; Asher, SR. (2000) Children's friendships. In  Close Relationships: A Sourcebook  . Thousand Oaks, CA: Sage Publications.

Persuasive Techniques: John Edwards

Persuasive Techniques The art of persuasion is a feature that can oftentimes, work to one’s advantage. In order to be persuasive, one must use persuasive techniques to convince a reader or listener to one’s viewpoint. Old sermons, such as Jonathan Edwards, â€Å"Sinners in the Hands of An Angry God†, are written to drive home a message or to bring the sinful back to the church. Beth Chapman’s modern speech, â€Å"Stand Up for America Rally Speech†, is proposed to convince Americans to support the troops who are laying down their lives for our freedom.The two authors use the persuasive techniques of repetition, appeal to emotion, through charged words and the appeal to reason, through common sense, in order to influence their listeners and persuade their audience that their viewpoints are correct. In â€Å"Sinners in the Hands of An Angry God† Edwards uses the persuasion technique of repetition. Edwards uses â€Å"†¦The wrath of god†¦Ã¢â‚¬  (110) many times which make the people feel uneasy and scared of their sinful ways.He implies that God is furious with them and has them on the edge of hell. Beth Chapman also uses repetition with â€Å"†¦human shields†¦Ã¢â‚¬  (1). She feels that our troops go to war to fight for our country and celebrities are mentioning that they want to become â€Å"human shields† when they don’t do nothing. She is frustrated that all the â€Å"human shields† are the cops, military and other public authority while celebrities are mentioning that they want to help but they don’t really do anything.Repetition is used to enforce the message and or get to the main point or idea to an issue. A technique that is found in both â€Å"Sinners in the Hands of An Angry God† by Jonathan Edwards and Beth Chapman’s â€Å"Stand Up for America Rally Speech† is emotional appeal. Jonathan Edwards describes â€Å"And now you have an extraordina ry opportunity†¦Ã¢â‚¬  (111) by stating that the people still have a chance to be able to save his or her self and go to heaven.He uses it to make the people in the church uncomfortable and feel guilty about their sinful ways. He stresses that they still have an opportunity to enter into heaven. Beth Chapman uses emotional appeal with this quote â€Å"†¦Fact that this country has been forced into war- innocent people have lost their lives†¦Ã¢â‚¬  (1). Beth Chapman uses this quote to approach the people that soldiers do all the scary, hard work and celebrities mention that they want to serve as human shields.Another persuasive technique that both Jonathan Edwards and Beth Chapman use is analogy. Edwards says â€Å"And your destruction will come like a whirlwind†¦Ã¢â‚¬  (109). He compares your destruction with whirlwinds because whirlwinds are like tornadoes which cause destruction and damage. Beth Chapman also states â€Å"when the USS Cole was bombed, there were no movie stars guarding the ship- where were the human shields then†¦Ã¢â‚¬  (1) Her anger towards the movie stars is that they weren’t their serving as human shields.Analogy is a technique where both Edwards and Chapman who often uses figure of speech for desired emphasis. Jonathan Edwards and Beth Chapman all employ a variety of persuasive techniques in their sermons and speeches. Their goal is to try and convince their listeners to agree with their viewpoint. Whether it is to scare churchgoers into rededicating themselves to God, as in Edward’s sermon, or to stand up for what you are fighting for the messages all produce intense emotional responses from the readers.

Effects of Sexual Abuse on Children Essay - 2593 Words

A Brief Study of Sexual Abuse of Children and its Causes and Effects Sexual abuse of children and infants is sadly as universal and old as the human race itself. But it is only in recent years that much more attention has been paid to the pervasive instance of sexual abuse among children, the majority of which occurs in the family setting. Pedophiles usually manifest signs that are readily identified. Common signs are: repetitive conversations about the sexual activities of children or teens, and excessive masturbation to include breaking from normal daily activities to masturbate. The pedophile has a childhood history of sexual abuse and has unresolved sexual problems stemming from this history. Hobbies centering around the†¦show more content†¦10% of these children are only preschoolers. Close to 90% of perpetrators know the children that they abuse prior to the initial abuse, and 50% of child abuse occurs in either the victims or the abusers home. The average offender will be involved with over 70 children during the course of his or her life span. 35% of offenders are family members of their victims. Newer research...indicates that as much at 38% of women are molested in childhood. There are many acknowledged problems with this research, the greatest being: what is not remembered cannot be reported. Fewer that  ½ of the women who experience this trauma later remember, or identify it as abuse. Therefore it is not unlikely that  ½ of all women are survivors of childhood sexual trauma. Abused children elicit several physical signals that should not be ignored. Abused children may have difficulty walking or sitting, and victims clothing and/or underwear may be stained, bloody, or torn. Children have pain or inching in their genital area, venereal diseases may develop, and pregnancy may occur. Also the inability to sleep at night, with possible accompaniment of nightmares may be evident in sexually abused children. There are also many behavioral indications in a child who is being abused. Children do not often confide in others about their sexual abuse. There are many reasons children may hesitate to revealShow MoreRelatedThe Effects Of Sexual Abuse On Children1441 Words   |  6 Pagesparent abuse something they created? A person that is abused feels alone because they do not have a real parent figure, nor a family member to talk to. Some parents claim they spank the child; however, hit the child more than once. Abused children not only experience the effects of the abuse in childhood, but it also becomes a lifelong battle into adulthood. There are several types of abuse; emotional abuse, neglect, physical abuse, family violence, sexual abuse, and organised sexual abuse (â€Å"Impact†Read MoreThe Effects Of Sexual Abuse On Children Essay1626 Words   |  7 Pagesthere are individuals who act on horrible inexplicable instincts such as molesting a child or even to the point of sexually abusing a child. 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Some of these factors include: age of child when abuse first occurred, how long the abuse lasted, developmental stage of the child, relationship of the abuse to the child, whether forces was used to ensure the child’s participation, degree of shame or guilt experienced by the child, reaction of the child pa rent(s) and other professionals and other professionals if and when the child reveals the abuse orRead MoreChildhood Sexual Abuse And Its Effects On Children Essay1754 Words   |  8 Pages Childhood sexual abuse has long been researched for both its short-term and long-term effects on its victims. Sexual abuse is defined as any sexual act that is done on a child through coercion, and causes lasting psychological impact (Hall Hall, 2011). Given the importance of psychological development throughout childhood, sexual abuse can hinder the mental health of its victims through the occurrence of other psychiatric disorders. 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